When you give someone a business card, what do you think happens to it 99% of the time?

It gets stuffed in their pocket, purse, or wallet.

Weeks, months, or even years later, it gets tossed in the trash after the recipient can't remember why they've held onto it for that long.

And the whole time, it's caused the recipient frustration that they have been holding onto this waste of paper for so long.

You know it's true because you do the exact same thing when you get a business card.